TOP UK sports broadcaster Clare Balding believes Irish broadcasters and media outlets should be doing much more to promote women’s sports.
Speaking at the Liberty Insurance and Sport for Business-sponsored ‘Wise Up – Exploring Women in Sport in Ireland’ conference yesterday in Croke Park, Balding went head to head with RTE’s head of sport, Ryle Nugent, during an amicable debate on broadcast coverage of women’s sport.
“You are fortunate in Ireland to have female role models of quality and personality to represent you on the world stage and there’s so many opportunities for Irish businesses and media outlets to tap into.
“What I would say to broadcasters…
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